The Apple iPhone 18 Pro, alongside the 18 Pro Max and the company’s first foldable iPhone, possibly called the iPhone Ultra, are all about to be announced in an event in September, it seems. A new report has now claimed a different date for the keynote which I think is wrong. Here’s when it will really be, along with every other part of the schedule — down to the minute.
Apple iPhone 17 Pro Max
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Apple iPhone 18 Pro Keynote Date: Sept. 9
This date is the one that is most crucial: once it’s confirmed, every other part of the release schedule slides effortlessly into place.
I’ve been banging on for ages about when I think the keynote will be (read this for details of every part of the release schedule), but a new report from the Australian site Channel News claims to have exclusive information.
“Apple will unveil its first foldable iPhone at its September 8 US launch event but will not release the device to market, with a major Chinese component supplier confirming the Company is battling supply, testing and pricing problems that could see Australia miss out for months,” it said.
I believe that date is wrong — and you can read the research I did to back this up here.
Essentially, Apple has never held an iPhone keynote on the day after Labor Day, which this year falls on Monday, Sept. 7. So, I think Sept. 8 is very unlikely. The next day, though, Wednesday, Sept. 9, ticks all the boxes, and even Bloomberg’s Mark Gurman, who initially said Sept. 8 was the most likely, has switched his allegiance to Sept. 9.
Take it from me, it’ll be held on Wednesday, Sept. 9, at 10 a.m. Pacific, 1 p.m. Eastern, 6 p.m. U.K. time. It will be held in the Steve Jobs Theater at Apple’s HQ in Cupertino.
As for when the keynote itself will be announced, I believe it will be on Wednesday, Aug. 26 — read more about that here.
Apple iPhone 18 Pro: Pre-Orders Open On Saturday, Sept. 12
The date of the keynote usually means pre-orders open on the following Friday… but not this year, it seems.
I hadn’t realized this, but Apple not only avoids Sept. 11 for keynotes, but also for pre-order dates. Since Sept. 11 falls on a Friday, the company’s traditional day for pre-orders, that activity will begin a day later, on Saturday, Sept. 12. Mark Gurman had more on this.
Apple iPhone 18 Pro On-Sale Date: Friday, Sept. 18
Assuming other dates are correct, this is almost certainly set in stone. It’s always a Friday that Apple favors, in the week after the keynote. The only question is whether the foldable iPhone will launch at the same time — I believe it will — or be announced alongside the iPhone 18 Pro and iPhone 18 Pro Max but go on sale later.
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